Capture Your Keymaker

Greetings everyone!

There must be extreme creativity guerrilla marketing. My favorite movies are the movies of the Matrix trilogy. Guerrilla marketers are constantly looking for the “Keymaker” the strategy that unlocks the minds of the desired target audience. It is a continuous journey of looking for Shangra Lai. Capturing memorable and positive responses from potential clients is the goal. Acquiring the “Keymaker” is the foundation of my role as a legal marketing virtual assistant. Adapting to various ways of life, will transform your business. It will enable you to explore new avenues of business success. What are you waiting for? How will you capture your “Keymaker”? As Neo would say, “Time is always against us.”

Always a Blessing to Share, Dream a World!

I will try Marketing for 30 days!

Greetings everyone!

When I hear from potential law firms this statement, “I will try marketing for 30 days!” I immediately know one of the following is true. They do not understand or know the true nature of marketing or just trying to get a 30 day peep show to duplicate. Which ever the case, there will not be any long term business. Marketing is about building relationships with your target audience. When an attorney can obtain confidence, trust, and friendship from an entire community in 30 days, he or she has done what it has taken years for even Oprah to do.

Marketing is a process that takes more than 30 days. Guerrilla marketing campaigns do not suffer creativeness, drive, or implementation. They suffer for lack of capital. When you hear a person say to you, a guerrilla marketer, “I will try marketing for 30 days” know it probably will not be a long-term relationship. They have started the negotiation or conversation telling you their intention of working with you only 30 days and no more. I ask legal marketing clients for a commitment developing their target audience and their business. Without that, then why? Marketing takes more than 30 days!

Always a Blessing to Share, Dream a World!

What next after the AD is placed?

Greetings everyone!

After you have placed your AD in publications or it is running on the radio or TV, this is when the real work begins. Placing your AD and then sitting back to see what happens is a waste of your time and money. Think of your AD as a store. Would you open the store, leave the doors open with no-one assisting customers or assisting customers at check out time?

Placing the AD with no interactive support from you, will not yield you the best results from your AD campaign. Your local store drives customers to their establishment. Use the same concept about your ADs. Be proactive driving potential customers to the ADs you are running. You have paid to be the center of attention, so if the spot light is on you, it is your duty to give them a show. Nobody pays to see the spot light. They pay to see the person or business occupying the spot light. Remember, you are paying to be there. Schedule mini-marketing campaigns around your ADs.

You will have better AD success rate when you do. Don’t open your store and leave it unattended!! Pimp your AD!

Always a blessing to Share, Dream a World!