My Business Journey
Does everybody know your name?
Greetings everyone,
When thinking how to convey the heart of Guerrilla Marketing after about two days I thought about the timeless theme song of the 80’s sitcom CHEERS! It resonates exactly the direct point of this post.
Does everybody know your name?
When marketing with low or no budgets, YOU are your greatest asset! Probably the only employee [...]
About the way I Market
Greetings everyone!
When I first began my business, I was a rogue marketer marketing out of necessity. The law firm, I was the marketing manager for downsized. The attorney had practiced over 25 years and gearing to retire. The entire marketing department, eight employees were laid off or re-organized. I needed to generate income to pay [...]
Run and go get it “personality”
excerpt from Schaffer Law Library BLOG “Not Another exam”
According to the article, Dr. Larry Richard, a lawyer-psychologist and director of Hildebrandt International’s Leadership and Organization Development program, has developed a test based on the Caliper Profile, a multiple-choice test that uses 18 base personality traits to assess a lawyer’s rainmaking skills. Richard explains the five [...]
Why are you marketing Criminal Defense?
Yesterday, I was asked by an attorney that question. Well it’s simple. We are able to help people in the process. The next question you maybe asking is why help someone who may have committed a crime? Also simple. Anyone can catch a case. For example, domestic disputes or riding in a car with people [...]
Read Full Post | Make a Comment ( None so far )Heart of a Legal Marketer-Criminal Defense
The first time I heard this parable, I was working in the marketing department for the Mississippi Credit Union System. I had the pleasure to meet one of the top motivational speakers, Mr. Willie Jolley. As part of the marketing team, my job was to ensure he got from point A to point B through [...]
Read Full Post | Make a Comment ( None so far )Remember Business Development?
It is difficult re-developing, but it must be done. If not, we will pay for it in the future. Today I am visualizing how the expansion will keep us connected to our base. The market has changed tremendously in only a few short years. The face of our legal marketing audience is younger, takes advantage [...]
Read Full Post | Make a Comment ( 3 so far )SweeThorn Business Development Strategy
For three weeks, we have re-developed parts of our business. A major over-haul has taken place and some parts are still dismantled, but will be completed by September 2008. We have analyzed the way, how and who we do business. We have implemented the velvet rope philosophy and now pay close attention who we market [...]
Read Full Post | Make a Comment ( None so far )Proper Introduction, Thursday 08-07-08
Greeting!
The updates to our site are almost complete. Your feedback is fantastic! Mark it on your calendar to visit www.LisaHenry.org, Thusday, August 07, 2008. That is the day we introduce what we do properly to you.
Do attorney Rainmakers(client-relations) and marketing go together?
The word “marketing” in the legal community is taboo. Just the idea of marketing to some attorneys is scandalous. I am a direct marketer for criminal defense attorneys and the experiences shared are only what I personally have encountered.
I was contacted by an attorney who I have marketed to capture his business for about two [...]
Thank You!! View the Website changes!
Thank you! Thank you! I received great feedback from everyone and made the website changes that were suggested. Details definitely make a difference. Thank you for taking the time to view, call me, e-mail, IM your feedback. There are some changes that will appear next week. If you think of anything else to improve [...]
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