Rainmaker may refer to
- Rainmaking, attempting to artificially induce or increase precipitation
- Rain dancing, a ceremonial dance that is performed in order to invoke rain
- Cloud seeding, dispersing substances into the air that serve as cloud condensation or ice nuclei
The “Rainmaker” is any person who attracts and establishes long-term business relationships with clients and/or desirable contracts. It is not enough to create a marketing plan and pay attention to your marketing only Mondays and Thursdays. Becoming a rainmaker takes willingness, persistence, patience, and the ability to accept and mold to change. It requires evolving your state of mind and continually building your staff through constant business development. To build anything worth having requires work.
Rainmaking does require a ceremonial dance. Establishing business relationships of respect and confidence with your target audience and local community is a ceremonial dance, a journey of building trust that you will do the work they are paying and entrusting you to do.
Bringing business in the door that surpasses financial expectations is awesome, however it does not indicate a “Rainmaker” Once the client or contract chooses your services, does your work live up to the expectations that were presented by you or your staff? Business development should come before a marketing plan is put into action. Poor service does not a “Rainmaker” make.
So you want to be a rainmaker? The next question I personally ask myself, when I’m tired or must work with obstacles is, “What are willing to do to get what you say you want?” You cannot skip or ignore the dance if you want rain. You can change the style of the dance, the tempo, or the venue but rainmakers dance.
Becoming a rainmaker is a journey, whatever business you are in. Setting goals, working your business vision everyday and adapting to change are necessary to become a certified “Rainmaker”
This is my own kind of beautiful . . . Dream Your World!
I am LISA LIFE . . . 🙂
Lisa Henry Harper 
Lisa:
Thanks for the introduction to becoming a rainmaker. Most people who fail at rainmaking do so by giving up too soon. The underlyling logic of the effort is simple, You must go out and meet the right people. Then you must stay in front of them by beiing helpful to them and, in appropriate, low-key ways, remind them of what kind of work you do and work eventually will come in. Easily said, but the first six months are hell. How do you meet people? How do you stay in front of them? The more you do it, the easier it gets, both because you develop skills and because as your network grows, one good contact leads to others. It can take two years before you start to see a predictable flow of business and three before you begin feel in control of you destiny. Then it gets fun . . .and financially rewarding.
Becoming a rainmaker is a big dream, but one that many people can realize, if only they persist. As you say, it’s a matter of how badly you wants it.
Ford Harding
Author: “Rain Making-2nd Edition-Attract New Clients No Matter What Your FIeld”
Thanks for nice article!
This still is my favorite post. Happy New Year!