Time, Energy, Imagination

Crow Beautiful Digital Media: A Whole New World

Have you heard the rooster Crow Beautiful?

2019 is a our year of -Dreaming Our World- in VIVID COLOUR.  We are manifesting a Whole New World and want to Share our New World with you! We are in the development stage . . . so we will peel back the layers slowly leading to our official launch . . .

Crow Beautiful Digital Media lives in a world of imagination and ideas. Dreaming out loud and in colour is priceless. What makes our NEW WORLD priceless is the potential; the thought of bringing dreams into a digital CLOUD reality!  Just what is it that separates a sleeper of dreams from an implementer of dreams? This is answered by asking yourself, “Do you believe?” Belief is the quintessential piece that transitions dreams into reality. Belief is intangible and often cannot be proven. We live in a world of imagination and ideas. I am a Believer! A believer in the impossible, and a definite believer in the power of dreams.

Crow Beautiful Productions | Digital Media is developing and harnessing the power of imagination. Dreams and ideas are energizing us; driving us to create a foundation built upon the quintessential; to BELIEVE!

OUR NEW WORLD HAS LAUNCHED . . . BELIEVE!

–

–

Marketing vs. Sales: There is a difference!

Does Everybody Know Your Name? . . . Marketing vs Sales, there is a difference!

I have been a legal marketer for Mississippi attorneys for more than five years and the first consultation consists of explaining the difference between Marketing and Sales. It is verbally shared with attorneys and also given in our informational consultation sheet. This understanding is important. We only offer marketing services, it is the firm’s or attorney’s job to close the sales. The concept of Marketing and Sales applies to every sort of business. No matter how large or small the business model, marketing and sales perform the exact same way.

Marketing and Sales are like shoes and socks. They work together, however have very different features and functions. They also can operate and be used separately and stand alone, however when used together gives outstanding results.

I know most have heard, ” You can lead a horse to water, but you can’t make them drink.” Well, marketing leads a horse to water only, it is sales that makes them drink.

Marketing sets the stage and the sales department cements the relationship or closes the sale, for it is the sales person that has the real one-on-one contact, the PERSONAL contact with the potential client or customer. If Sales fails in establishing a great sales and brand image experience, future efforts of Marketing are in jeopardy. Confidence is lost in the Brand, and Marketing must work harder to lead a horse to water or can do the job of leading the same audience once more to try the same water again.

Marketing and Sales are very different. Understanding the difference will create success to you and your Brand. (A successful brand is Seasame Street. Still love the characters. My favorite’s are Bert & Ernie. The marketing is fantastic and the confidence felt by us about this brand is through the roof. We believe and trust these characters and now will buy anything the brand sells. We trust purchasing from this brand because they have delivered to us just what they marketed.)

This is my own kind of beautiful . . . Dream Your World!

I am Lisa Henry-Harper . . .

Learn more about my marketing coach services and mentor-ship program for entrepreneurs, start-ups and boot-straps. Visit CrowBeautiful.com

P. S.

One important thing I forgot. We make sure that the attorney we work with is a closer. A closer is someone who knows how to sale and close potential client’s. If we market and are doing our part, it means nothing if the attorney cannot close or sale their firm to potential client’s. Marketing services cannot survive without sales people, closers or rainmakers and vice-versa.

We need each other! Socks and shoes work best together!

Brand or Product? What’s more important?!

Does everybody know your name?!

My first taste of brand-image and marketing, like most was working as sales clerks in retail stores while in school. The retail job that gave the most education about company branding and image was Victoria’s Secret. I loved everything about Vicky except the long hours. BRAND was all I heard in meetings. BRAND was talked about at every meeting, conference call and correspondence sent by the corporate office. It was unreal. Product was important, however BRAND for Victoria’s Secret was the ICING!

What I learned from that experience was that your company PRODUCT offerings and services can change like the wind. Product CHANGE must occur to keep up with the time, however your BRAND IMAGE is timeless! It will sell itself through the many product and service change and offerings over many decades!

So, what are you thinking? Add something to this Conversation!

This is my own kind of beautiful . . . Dream Your World!

I am Lisa Henry-Harper . . . Digital Content Producer & Visual Storyteller

Learn more about my marketing coach services and mentor-ship program for entrepreneurs, start-ups and boot-straps. Visit CrowBeautiful.com

–

Identify YOU!

Does everybody know your name?!

Identification is important to your brand and your reputation. Once the question of “Who are you?” is well-known, building the other areas of your offerings and business will fall into place.

Every business, family, or community has a market or following. I love the Harry Potter novels and movies, even “he who has no name” has a following, a market.

Identification is anything by which a person or thing can be identified. If  I asked you to identify your market, could you? I am sure Voldemort could identify his market. It is the question that most business owners cannot answer without thought. Without really knowing who your client or customer maybe, marketing success will not be achieved.

So who is your market? The first place to begin is with your product or service. Who will benefit from your product or services. Remember people buy from you to satisfy basic needs, solve a problem, or to just make themselves happy.

Start with things that will benefit people in your target audience search. The only sure way to identify your market is to test your theory before you invest your time and money 100%.

This is my own kind of beautiful . . . Dream Your World!

I am Lisa Henry-Harper . . . Digital Content Producer & Visual Storyteller

Learn more about my marketing coach services and mentor-ship program for entrepreneurs, start-ups and boot-straps. Visit CrowBeautiful.com

The Velvet Rope Theory: Screen your clients? (via SweeThorn “Lisa Henry”)

Re-reading this post was a must for me. Implementing the Velvet Rope Theory we sometimes forget to do. Along the road working with clients, we remember quickly why it should be done. Think about who Iron Man would choose to friend. You must understand they were screened! lol!!

Greetings! Imagine you are invited to an exclusive party. You arrive and stop at a beautiful velvet rope between two brass poles. A young lady asks you for your name, you give it and one end of the velvet rope opens for you to enter. You passed the screening. The exclusive party clearly is something the host knows you would benefit from and enjoy. It is absolutely divine to work with clients you enjoy. It makes the work you produce better and pro … Read More

via SweeThorn "Lisa Henry"

Entrepreneur . . . Marketing is more than a Financial Investment!

I heard the Rooster Crow Beautiful and became a new Creation . . . .

 

Does everybody know your name?

Marketing is many things to many people. Some believe a flier distribution or direct mail campaign will put them on the map, while others think TV or radio spots are the miracle workers. Marketing is more than the previous mentioned marketing weapons. Marketing is a commitment and definitely an investment. Marketing is not a quick fix to receive instant gratification of sales, it is an investment. We invest in the important things in life, like family, relationships, stocks, bonds and business dreams, so it makes sense to invest in your marketing.

It takes 9 impressions for your marketing to instigate a purchase. A possible wait of 27 weeks (translation: almost seven months) for marketing to payoff literally. Marketing is an investment.

What happens after money, time, and energy is spent after a few months of marketing? Disappointment happens. You begin wondering why the marketing is not working or producing. Let me share something with you. It is working, you just can’t see into the minds of people. Marketing is more than a financial investment it is a relationship builder. What’s on a person’s mind will eventually come out, however I understand you need it to manifest NOW. Entrepreneur, be patient, and wait on it. Your marketing is working . . .

Marketing is gaining share of MIND. Marketing is assisting or helping people make up their MIND. Marketing is an investment. An investment of putting your product and services on people’s mind.

If you have not done so, INVEST and put your business on someone’s mind today and wait on it!

 

This is my own kind of beautiful . . . Dream Your World!

I am Lisa Henry-Harper . . . Digital Content Producer & Visual Storyteller

Learn more about my marketing coach services and mentor-ship program for entrepreneurs, start-ups and boot-straps. Visit CrowBeautiful.com

–

Problems closing the deal?

Does everybody know your name?

There is resistance in closing some business transactions specifically because of an unmet interest that has been overlooked or not brought to light. In this case sometimes increasing or lowering price still won’t close the deal. It is important to ask the right questions and find out exactly the personal unmet interest. Remember be soft on the people and be hard on the problem.

Sometimes a gridlock in negotiations only means, the right question has not been asked. What are the concerns? Both parties must feel they are gaining from an agreement. When one party feels they are not getting their needs met from this transaction, there will be gridlock or no-sale.

Problems closing the deal? Before labeling a situation difficult, probe, pry, and ask more questions to solve this em-pass. There are people and/or businesses that are naturally difficult so use your best judgement.

This is my own kind of beautiful . . . Dream Your World!

I am Lisa Henry-Harper . . . Digital Content Producer & Visual Storyteller

Learn more about my marketing coach services and mentor-ship program for entrepreneurs, start-ups and boot-straps. Visit CrowBeautiful.com

Negotiation Barriers

Does everybody know your name?
–

Much time is used reaching agreement with family, friends and in business daily.  We often find ourselves frustrated with some negotiations, especially when the answer we seek is YES and only hear NO.

It is very important to release stress daily. Without slowing down for R&R from time to time, your negotiation skills maybe a no-show. There must be coolness of mind and demeanor to take part in the back and forth communication aimed for reaching agreement with others who share some of your interests and where some of YOUR interests are opposed.

Negotiations can get pretty heated when you have a “had it up to here“ disposition before even meeting with or beginning negotiations. It is best to cancel or put off negotiations to “get it together” if this maybe arranged without backlash.

This was my first negotiation lesson received; Be soft on the people and hard on the problem.

It is not easy wearing so many hats, especially if you are THE only employee. You can do everything correct in preparation and have no energy or patience for negotiation itself. Get some rest, take time for relaxation, and remove stress.

One of the largest barriers of negotiation is not taking time for self and clearing your thoughts and mind!

–

This is my own kind of beautiful . . . Dream Your World!

I am Lisa Henry-Harper . . . Digital Content Producer & Visual Storyteller

Learn more about marketing coach services for entrepreneurs, start-ups, guerrillas, and boot-straps, speak with me direct, #LisaHenryHarper 769.243.3207.  Join us on FaceBook!

–

If this post provided valued information, please donate. Thank you! 🙂

 

Who will buy what you sell?

Does everybody know your name?

This will be a short post. Who is your ultimate consumer? It would be wonderful to market to the whole world however, even if you had budget and time, it would not be feasible. Pinpoint exactly who you are aiming for and focus your marketing, advertisements, publicity, and media in that direction and you will have a BUYING audience.

Remember, a buying audience are people who will purchase your product or service! This audience you should not have to barter or cross promote, although I encourage this from time to time.

A paying audience is the backbone of your business. Money is but one aspect, a major aspect, of a successful business. So, who will really buy what you sell?

 

This is my own kind of beautiful . . . Dream Your World!

I am Lisa Henry-Harper . . . Digital Content Producer & Visual Storyteller

Learn more about my marketing coach services and mentor-ship program for entrepreneurs, start-ups and boot-straps. Visit CrowBeautiful.com