Does everybody know your name?!
Identification is important to your brand and your reputation. Once the question of “Who are you?” is well-known, building the other areas of your offerings and business will fall into place.
Every business, family, or community has a market or following. I love the Harry Potter novels and movies, even “he who has no name” has a following, a market.
Identification is anything by which a person or thing can be identified. If I asked you to identify your market, could you? I am sure Voldemort could identify his market. It is the question that most business owners cannot answer without thought. Without really knowing who your client or customer maybe, marketing success will not be achieved.
So who is your market? The first place to begin is with your product or service. Who will benefit from your product or services. Remember people buy from you to satisfy basic needs, solve a problem, or to just make themselves happy.
Start with things that will benefit people in your target audience search. The only sure way to identify your market is to test your theory before you invest your time and money 100%.
This is my own kind of beautiful . . . Dream Your World!
I am Lisa Henry-Harper . . . Digital Content Producer & Visual Storyteller
Learn more about my marketing coach services and mentor-ship program for entrepreneurs, start-ups and boot-straps. Visit CrowBeautiful.com
Lisa Henry Harper 