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Business Development
Crow Beautiful Digital Media: A Whole New World
Have you heard the rooster Crow Beautiful?
2019 is a our year of -Dreaming Our World- in VIVID COLOUR. We are manifesting a Whole New World and want to Share our New World with you! We are in the development stage . . . so we will peel back the layers slowly leading to our official launch . . .
Crow Beautiful Digital Media lives in a world of imagination and ideas. Dreaming out loud and in colour is priceless. What makes our NEW WORLD priceless is the potential; the thought of bringing dreams into a digital CLOUD reality! Just what is it that separates a sleeper of dreams from an implementer of dreams? This is answered by asking yourself, “Do you believe?” Belief is the quintessential piece that transitions dreams into reality. Belief is intangible and often cannot be proven. We live in a world of imagination and ideas. I am a Believer! A believer in the impossible, and a definite believer in the power of dreams.
Crow Beautiful Productions | Digital Media is developing and harnessing the power of imagination. Dreams and ideas are energizing us; driving us to create a foundation built upon the quintessential; to BELIEVE!
OUR NEW WORLD HAS LAUNCHED . . . BELIEVE!
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Featured
Marketing vs. Sales: There is a difference!
Does Everybody Know Your Name? . . . Marketing vs Sales, there is a difference!
I have been a legal marketer for Mississippi attorneys for more than five years and the first consultation consists of explaining the difference between Marketing and Sales. It is verbally shared with attorneys and also given in our informational consultation sheet. This understanding is important. We only offer marketing services, it is the firm’s or attorney’s job to close the sales. The concept of Marketing and Sales applies to every sort of business. No matter how large or small the business model, marketing and sales perform the exact same way.
Marketing and Sales are like shoes and socks. They work together, however have very different features and functions. They also can operate and be used separately and stand alone, however when used together gives outstanding results.
I know most have heard, ” You can lead a horse to water, but you can’t make them drink.” Well, marketing leads a horse to water only, it is sales that makes them drink.
Marketing sets the stage and the sales department cements the relationship or closes the sale, for it is the sales person that has the real one-on-one contact, the PERSONAL contact with the potential client or customer. If Sales fails in establishing a great sales and brand image experience, future efforts of Marketing are in jeopardy. Confidence is lost in the Brand, and Marketing must work harder to lead a horse to water or can do the job of leading the same audience once more to try the same water again.
Marketing and Sales are very different. Understanding the difference will create success to you and your Brand. (A successful brand is Seasame Street. Still love the characters. My favorite’s are Bert & Ernie. The marketing is fantastic and the confidence felt by us about this brand is through the roof. We believe and trust these characters and now will buy anything the brand sells. We trust purchasing from this brand because they have delivered to us just what they marketed.)
This is my own kind of beautiful . . . Dream Your World!
I am Lisa Henry-Harper . . .
Learn more about my marketing coach services and mentor-ship program for entrepreneurs, start-ups and boot-straps. Visit CrowBeautiful.com
P. S.
One important thing I forgot. We make sure that the attorney we work with is a closer. A closer is someone who knows how to sale and close potential client’s. If we market and are doing our part, it means nothing if the attorney cannot close or sale their firm to potential client’s. Marketing services cannot survive without sales people, closers or rainmakers and vice-versa.
We need each other! Socks and shoes work best together!
Featured
Brand or Product? What’s more important?!
Does everybody know your name?!
My first taste of brand-image and marketing, like most was working as sales clerks in retail stores while in school. The retail job that gave the most education about company branding and image was Victoria’s Secret. I loved everything about Vicky except the long hours. BRAND was all I heard in meetings. BRAND was talked about at every meeting, conference call and correspondence sent by the corporate office. It was unreal. Product was important, however BRAND for Victoria’s Secret was the ICING!
What I learned from that experience was that your company PRODUCT offerings and services can change like the wind. Product CHANGE must occur to keep up with the time, however your BRAND IMAGE is timeless! It will sell itself through the many product and service change and offerings over many decades!
So, what are you thinking? Add something to this Conversation!
This is my own kind of beautiful . . . Dream Your World!
I am Lisa Henry-Harper . . . Digital Content Producer & Visual Storyteller
Learn more about my marketing coach services and mentor-ship program for entrepreneurs, start-ups and boot-straps. Visit CrowBeautiful.com
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Featured
Identify YOU!
Does everybody know your name?!
Identification is important to your brand and your reputation. Once the question of “Who are you?” is well-known, building the other areas of your offerings and business will fall into place.
Every business, family, or community has a market or following. I love the Harry Potter novels and movies, even “he who has no name” has a following, a market.
Identification is anything by which a person or thing can be identified. If I asked you to identify your market, could you? I am sure Voldemort could identify his market. It is the question that most business owners cannot answer without thought. Without really knowing who your client or customer maybe, marketing success will not be achieved.
So who is your market? The first place to begin is with your product or service. Who will benefit from your product or services. Remember people buy from you to satisfy basic needs, solve a problem, or to just make themselves happy.
Start with things that will benefit people in your target audience search. The only sure way to identify your market is to test your theory before you invest your time and money 100%.
This is my own kind of beautiful . . . Dream Your World!
I am Lisa Henry-Harper . . . Digital Content Producer & Visual Storyteller
Learn more about my marketing coach services and mentor-ship program for entrepreneurs, start-ups and boot-straps. Visit CrowBeautiful.com
Featured
Negotiation Barriers
Does everybody know your name?
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Much time is used reaching agreement with family, friends and in business daily. We often find ourselves frustrated with some negotiations, especially when the answer we seek is YES and only hear NO.
It is very important to release stress daily. Without slowing down for R&R from time to time, your negotiation skills maybe a no-show. There must be coolness of mind and demeanor to take part in the back and forth communication aimed for reaching agreement with others who share some of your interests and where some of YOUR interests are opposed.
Negotiations can get pretty heated when you have a “had it up to here“ disposition before even meeting with or beginning negotiations. It is best to cancel or put off negotiations to “get it together” if this maybe arranged without backlash.
This was my first negotiation lesson received; Be soft on the people and hard on the problem.
It is not easy wearing so many hats, especially if you are THE only employee. You can do everything correct in preparation and have no energy or patience for negotiation itself. Get some rest, take time for relaxation, and remove stress.
One of the largest barriers of negotiation is not taking time for self and clearing your thoughts and mind!
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This is my own kind of beautiful . . . Dream Your World!
I am Lisa Henry-Harper . . . Digital Content Producer & Visual Storyteller
Learn more about marketing coach services for entrepreneurs, start-ups, guerrillas, and boot-straps, speak with me direct, #LisaHenryHarper 769.243.3207. Join us on FaceBook!
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Featured
Who will buy what you sell?
Does everybody know your name?
This will be a short post. Who is your ultimate consumer? It would be wonderful to market to the whole world however, even if you had budget and time, it would not be feasible. Pinpoint exactly who you are aiming for and focus your marketing, advertisements, publicity, and media in that direction and you will have a BUYING audience.
Remember, a buying audience are people who will purchase your product or service! This audience you should not have to barter or cross promote, although I encourage this from time to time.
A paying audience is the backbone of your business. Money is but one aspect, a major aspect, of a successful business. So, who will really buy what you sell?
This is my own kind of beautiful . . . Dream Your World!
I am Lisa Henry-Harper . . . Digital Content Producer & Visual Storyteller
Learn more about my marketing coach services and mentor-ship program for entrepreneurs, start-ups and boot-straps. Visit CrowBeautiful.com
Featured
Marketing is a verb . . . .
Does everybody knows your name?
Did you know that marketing is a VERB? The verb is perhaps the most important part of sentences. A verb or compound verb asserts something about the subject of the sentence and express actions, events, or states of being . . . Marketing sounds like a verb to me!
When you market you share all you can about your business, your offerings and your services. You express action through creating marketing, advertisements, and promotions. Without a verb in a sentence, could we understand the statement or question? Marketing is a verb. Marketing connects people with your business. Could we connect our businesses with clients and customers without marketing?
Do you have a business without a verb? Hmmmm . . . . Today is a good day to develop some verbs!
This is my own kind of beautiful . . . Dream Your World!
I am Lisa Henry-Harper . . . Digital Content Producer & Visual Storyteller
Learn more about my marketing coach services and mentor-ship program for entrepreneurs, start-ups and boot-straps. Visit CrowBeautiful.com
Featured
Is Marketing Expensive?
Relationships are Life’s Chocolate High!
Does everybody know your name?
How expensive should your marketing be? This is an important question. Many do not want to spend a dime on their marketing. I was that person years ago, so I know exactly the feelings and hesitation for spending a certain amount on your marketing.
I have come to know that cost has nothing to do with how much you spend. It has everything to do with the effectiveness of your marketing efforts. What if you spend 5,000 to run 2 weeks worth of marketing and you realize a 12,000 profit in that week, you have marketed inexpensively. Cost is not the issue, it is how effective it is for you.
Do your homework to insure that the marketing and advertisements you choose to share your business and your offerings will be effective. Analyze, review, take polls before settling on a marketing avenue and shelling out the bucks. Feel good and have faith that what you choose to spend on your marketing will be effective and be inexpensive to you, no matter the amount you pay.
This is my own kind of beautiful . . . Dream Your World!
I am Lisa Henry-Harper . . . Digital Content Producer & Visual Storyteller
Learn more about my marketing coach services and mentor-ship program for entrepreneurs, start-ups and boot-straps. Visit CrowBeautiful.com
Featured
So you want to be a Rainmaker?! (Re-Post)
I heard the Rooster Crow Beautiful and became a new Creation . . . .
Does everybody know your name?
Rainmaker may refer to
- Rainmaking, attempting to artificially induce or increase precipitation
- Rain dancing, a ceremonial dance that is performed in order to invoke rain
- Cloud seeding, dispersing substances into the air that serve as cloud condensation or ice nuclei
The “Rainmaker” is any person who attracts and establishes long-term business relationships with clients and/or desirable contracts. It is not enough to create a marketing plan and pay attention to your marketing only Mondays and Thursdays. Becoming a rainmaker takes willingness, persistence, patience, and the ability to accept and mold to change. It requires evolving your state of mind and continually building your staff through constant business development. To build anything worth having requires work.
Rainmaking does require a ceremonial dance. Establishing business relationships of respect and confidence with your target audience and local community is a ceremonial dance, a journey of building trust that you will do the work they are paying and entrusting you to do.
Bringing business in the door that surpasses financial expectations is awesome, however it does not indicate a “Rainmaker” Once the client or contract chooses your services, does your work live up to the expectations that were presented by you or your staff? Business development should come before a marketing plan is put into action. Poor service does not a “Rainmaker” make.
So you want to be a rainmaker? The next question I personally ask myself, when I’m tired or must work with obstacles is, “What are willing to do to get what you say you want?” You cannot skip or ignore the dance if you want rain. You can change the style of the dance, the tempo, or the venue but rainmakers dance.
Becoming a rainmaker is a journey, whatever business you are in. Setting goals, working your business vision everyday and adapting to change are necessary to become a certified “Rainmaker”
This is my own kind of beautiful . . . Dream Your World!
I am Lisa Henry-Harper . . . Digital Content Producer & Visual Storyteller
Learn more about my marketing coach services and mentor-ship program for entrepreneurs, start-ups and boot-straps. Visit CrowBeautiful.com
Lisa Henry Harper 