Does everybody know your name?!
When working with low or no marketing budgets, I find it highly effective to take full advantage of mini-media marketing. It goes hand in hand with my belief to market where the fish are plentiful and the fisherman scarce.
Sometimes you can’t get around what things are. It is what it is! Marketing for the legal community using mini-media marketing carries the image of a check advance cash business where the bricks are painted neon yellow and red. So please understand, mini-media marketing may not be for all businesses, depends on your target audience and professional image you created for your business. My clients are just starting in their professional careers or launching their private practice. Most will become standard marketers after about a year. It is good to explore most forms of marketing to know what works best for you.
Mini-media marketing is canvassing, writing personal letters, posting signs on bulletin boards, passing out or distributing flyers/circulars, on-hold marketing and marketing by phone. Standard marketers rarely or never use mini-media marketing and conventionally fish where the fisherman are plentiful and the fish are scarce. Mini-media marketing requires attention to detail and a rigid marketing schedule. Production costs are low, however management of your mini-media projects are time intensive. Marketing on a low budget and low production costs do have a price and that price is TIME.
Start today, develop your mini-media marketing campaign. Write down exactly if you will distribute flyers, post signs, or community market. Now that you know which mini-media strategies you will use, design the collateral, flyers and signs according to your target audience. For your campaigns to be effective schedule all projects. Make a note on your project calendar who, what, where, when and why about your mini-media marketing event. Everyone should understand the purpose and intent of the event and it should be timely. This is a guerrilla marketing strategy and at least two strategies should be implemented daily. Make yourself visible! Repetition is the Mother of invention. In this case start building share of mind with your target audience.
This is my own kind of Beautiful . . . , Dream Your World!
I am LISA LIFE . . . 🙂
Lisa Henry Harper 