You do Realize . . . . That this means WAR!
Does everybody know your name?
War terms are used when discussing marketing, such as the term CAMPAIGN. If you have ever purchased Avon you have browsed their CAMPAIGN book. Ordered from campaign book number 2, possibly. A campaign is a strategic plan of attack that is implemented to win wars, to gain the support of the people. People fight wars and people are marketed to support it’s efforts.
Guerrilla marketing? Guerrilla marketing is a style of war. In a previous post about marketing power, I shared that money is an object of power as food and gas are objects of power.
Now don’t misunderstand, I realize money has to exchange hands before some things or situations can move forward. How do you move an object? It takes power. Power is diverse. You can use money to buy gas to power your car, however stuffing paper money literally into your tank is not the real power needed to start your car. It is diverse. Marketing is war and finding your weapons may take being creative with your power sources.
Guerrilla marketers know that fighting a marketing war without a proper budget leaves no other resource than using your power resources creatively. I have seen many give up because of the thought of being temporarily uncomfortable. You must decide the maximum level of discomfort when choosing your war strategies. Marketing is war. What are you willing to do, to get what you say you want? Meaning; stay up late, get up before day, not go to the movies for 2 years, move miles away from your hometown, etc . . .
Traditional marketing carries with it a price tag that budding entrepreneurs cannot afford. How do you bring your dream into reality when your competition is well funded? You fight the war with creatively using your POWER resources remembering marketing is a WAR. A fight for the survival of your way of life . . . of your small business.
You better get ready to RUMBLE!!
This is my own kind of Beautiful . . . Dream Your World!
I am LISA LIFE!
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Lisa Henry Harper 