Cut Back on Marketing? WTH!!

Does everybody know your name?

I have listened to three people who have businesses and mentioned that their plan of action due to the economy, (1) *is to suspend all marketing for a while, (2) *to cut back on the marketing budget, and (3) *to let the marketing company they hired go for about a month or so, until things turn around.” They said they are working out how they will in-house market until things turn around.

OK, I shall say it again. Cut back on marketing, WTH!!!!!

Marketing is the beginning, the middle, and without it, the end of your business. People forget quickly, they lose faith in you and your business when you drop off the scene, and your competitors will feast easily on your “should have been” client’s.

Cut back on marketing? You might as well cut your own throat NOW! Why wait three months from now, just cut it now before your phone goes dead, your front door starts collecting dust, and the employees that probably put the idea in your head to begin with, start looking for and find a better job. When the ship goes down, the only person that will be standing there is YOU. It ain’t no shame in laying off or implementing a run-and-go-get-it policy for your employees.

There is nothing more I will say other than, “Cut back on marketing? What the h….!!

This is my own kind of Beautiful . . . Dream Your World!

I am LISA LIFE . . . 🙂